What PR Can Really Do for Your Small Brand: How Six One Labs Makes It Possible
If you're a founder, marketer, or even a one-person show at a small brand, you’ve probably wondered whether PR is something worth investing in. When you're focused on product, packaging, shipping, and survival, public relations can feel like a “later” priority, something reserved for when you're bigger, louder, and more established. But here’s the truth: the right kind of PR can be the very thing that helps you grow.
At Six One, we’ve seen what happens when small brands are given the tools and platform to communicate clearly and creatively. That’s why we created Six One Labs, a non-retainer, high-impact PR offering designed specifically for brands that need results without the long-term commitment.
PR doesn’t have to mean traditional press releases and monthly reporting cycles. It can mean a targeted launch message that helps your brand say what it really means. It can mean smart influencer gifting that gets your product into the hands of people who will champion it. It can mean producing a single founder video or shoot that finally gives you visual assets that reflect the quality of your work. These moments, when done right, can create momentum that marketing alone can’t replicate.
Six One Labs is built for this. For the emerging skincare line that just needs a voice. For the haircare brand that’s ready to take its story beyond social. For the wellness product that deserves to be featured, but can’t commit to a full agency retainer. We offer curated services, think brand messaging, media outreach, content production, gifting strategies, trend insights, and creative direction that can be plugged in when you need them, and turned off when you don’t.
We bring the network. You get the credit. We manage the process from start to finish, working with trusted creative vendors and PR pros to deliver polished, press-ready assets and strategy that fits your moment.
We’ve helped small brands get big-time coverage, build influencer credibility, and reintroduce themselves to their audiences with confidence. The secret? We don’t treat PR like a luxury. We treat it like the foundational business tool it is. And we’ve designed Six One Labs to help you access it on your terms.
PR isn’t just for the household names or brands with massive budgets, it’s for anyone with a story worth telling. At Six One Labs, we believe small brands deserve access to the same creative firepower and media strategy as the big players, without the pressure of a long-term commitment. It’s not about being “ready” for PR. It’s about making sure your story doesn’t go unheard. We’re here to help you share it.